The Grade Card, explained and applied

What each mark is really asking

Valuation asks whether the asking price is supported by evidence, not by scarcity language. Area Transformation asks which changes to the surroundings are documented and dated, and which are hopeful. Lifestyle Demand asks who wants to live here daily rather than who might theoretically rent it. Upside Catalysts asks for named, datable events instead of a general sense of growth. Exit Strategy asks the question most buyers postpone: who buys this from you, and at what price, when you want out.

A project can be strong on three marks and thin on two, and still be right for a particular household. That judgement is only possible once the thin marks are written down.