The Grade Card, explained and applied
Five marks, asked in the same order every time. A case study that hides a bad mark is marketing. This page is built so a weak mark has somewhere to sit.
What each mark is really asking
Valuation asks one question: is the entry price supported by comparable evidence? Area Transformation asks which changes to the surroundings are documented and dated, and which are hopeful. Lifestyle Demand asks who wants to live here daily rather than who might theoretically rent it. Upside Catalysts asks for named, datable events instead of a general sense of growth. Exit Strategy asks the question most buyers postpone: who buys this from you, and at what price, when you want out.
A project can be strong on three marks and thin on two, and still be right for a particular household. That judgement is only possible once the thin marks are written down.
The Grade Card
The template every case study below is built from.
- Valuation
- Is the entry price supported by comparable evidence?
- Area Transformation
- Which planned works and land parcels actually change the neighbourhood, and by when.
- Lifestyle Demand
- Who genuinely wants to live here every day, and what they will pay to do so.
- Upside Catalysts
- The specific, datable events that could lift the unit, separated from wishful reading.
- Exit Strategy
- Who buys this from you in year five, and what has to be true for them to show up.
Send me your shortlist and I will grade it against the same five marks.